Toni&Guy has come a long way to celebrate their 50th Birthday anniversary and they pulled all the stops!(literally). Toni&Guy celebrate their 50th birthday anniversary of hair, fashion and heritage in a big way by throwing the first ever hairdressing festival like party for all their in-house team worldwide (and I got invited! Lucky me right) courtesy of my mate Ondo Lady, among the guest were PRs,fashion and hair bloggers. The event took place at Knebworth House in Stevenage Hertfordshire, which feature two stages, two campsites (tent campsite and Glamping site), food trucks,fairground rides,bars and pampering pop-ups from Essie, ghd and L’Oreal Professional.
Headlining the show was Iggy Azalea, labrinth and Tinchy Stryder with beatbox Breadyman (pour talent) who came on stage pretending to be a “colour chemist from Stuttgart as a gift from Wella Professionals” so he said until he dropped the beat! and everyone went crazy. Not forgetting the main reason while we all gathered we were shown well put together presentations that provide just why Toni&Guy have stood the test of time for the last 50years. We missed the marching Band opening as we got there a bit late (but nevertheless) it all kicked off with the Mascolo family welcomed the crowd with the phrase “Only just begun” despite the fact that their are celebrating their 50th birthday anniversary. And then they carried onto the Toni&Guy awards…We had first look at Fashion Week presentation from Giles and Jean-Pierre Braganze (2of many shows that Toni&Guy style as offical sponsors of London Fashion Week).
The team launched their new education collection 50/50, key looks from their work at London Fashion Week and their award winning avant-grade collections with iconic looks from the past 50years of Toni&Guy.
Toni&Guy the fashion led hairdressing brand and official sponsor of London Fashion Week. They’re constantly evolving artistically and commercially, driven by its philosophies of pushing the boundaries of hairdressing and delivering creative, quality and consistency. Co foundered by brothers Toni and Guy Mascolo in 1963 with the opening of the first salon in Clapham, Toni&Guy now has over 430 salons in 45 countries worldwide and employees over 5000 team members in the Uk and a further 2000+ people across the world (that’s a big movement). “With a reputation built on an impeccable pedigree and foundation of education, Toni&Guy currently operates 23 teaching academies globally…two in the UK and 21 internationally. Continuing to draw some of the best talent from all over the world, the Toni&Guy international Artistic Team teach an average of 100,000 hairdressers each year!” (Incredible) Toni&Guy has a professional hair are range called label.m which launched in 2005 and is the official hair are product of London Fashion Week, used backstage by Toni&Guy session team to creat the runway hair every season.